Digital Marketing Specialist (B2B Performance Marketing)

About the role

GPTW Middle East is looking for a technically strong, commercially minded Digital Marketing Specialist with 3+ years of B2B performance marketing experience. The role drives qualified pipeline and revenue through paid media, marketing automation, CRM optimization, technical SEO and conversion rate optimization across seven markets: UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain and Egypt.

Key responsibilities

• B2B paid media: build and optimize Google Ads and LinkedIn Ads campaigns, manage budgets and bidding, run A/B tests and work with Sales and Marketing teams.
• Zoho CRM and lead management: configure CRM, connect forms and ads via Zoho Flow, Zapier, APIs or webhooks, build email nurture programs, implement multi-touch attribution and monitor MQL-to-SQL conversion.
• Technical SEO: manage SEO on the GPTW Middle East website, conduct keyword research, optimize site architecture and metadata, and improve visibility on traditional and AI search platforms.
• CRO: analyze visitor behavior with Hotjar or Clarity, identify conversion barriers and work with Content and Design teams to improve landing pages.
• Analytics and reporting: build dashboards in Zoho Analytics, Looker Studio or similar, track full-funnel metrics and give recommendations on budget and growth.
• Campaign planning: develop quarterly demand generation plans, coordinate briefs and assets, and support certification, recognition, thought leadership, events and webinar initiatives.
• Website and content management via WordPress, and data governance and compliance with privacy requirements.

Required profile

• Minimum 3+ years of B2B performance marketing and lead generation experience.
• Proven experience generating measurable pipeline and revenue through digital campaigns.
• Experience managing multi-market campaigns, preferably across GCC and Middle East markets, and in long sales-cycle B2B environments.
• Commercial mindset, strong analytical and project management skills, and excellent English communication; Arabic is an advantage.

Required skills

• Google Ads and LinkedIn Campaign Manager
• Zoho CRM, Zoho Flow, Zapier, APIs and webhooks
• Zoho Analytics, Looker Studio or similar BI tools
• SEO tools such as SEMrush, Ahrefs, Google Search Console and Google Analytics
• Hotjar, Clarity or similar behavioral analytics tools
• WordPress and advanced Excel or Google Sheets