Head of Marketing

About the role

The organization is looking for an experienced Head of Marketing to lead its marketing, branding, communications, and stakeholder engagement functions. This senior role will shape integrated strategies that boost brand visibility, support strategic goals, and engage key audiences.

Key responsibilities

• Develop and execute the overall marketing and communications strategy.
• Lead brand management and ensure consistent messaging across all channels.
• Oversee digital marketing, social media, website, content creation, SEO, and paid campaigns.
• Manage public relations, media relations, and corporate communications.
• Design and run integrated marketing campaigns, measuring performance against KPIs.
• Conduct market research and apply insights to decision‑making.
• Control marketing budgets, agencies, and external service providers.
• Lead, mentor, and develop the marketing team.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or related field (Master’s or MBA preferred).
• Minimum 10 years of experience in marketing, communications or brand management.
• At least 5 years of leadership experience managing marketing teams.
• Proven track record developing and implementing organization‑wide marketing strategies.
• Strong analytical, leadership and stakeholder management abilities.

Required skills

• Digital marketing
• Social media management
• Search engine optimization (SEO)
• Paid advertising campaigns
• Content development
• Market research
• Brand management