Regional Marketing Manager – Syria

About the role

The Regional Marketing Manager will lead the development and execution of the annual marketing plan for Syria, translating global brand strategies into locally‑relevant actions. This role acts as the consumer’s voice in the zone and ensures all communications and activations align with brand guidelines.

Key responsibilities

• Develop and adapt the Syria marketing plan, including portfolio tiering, pricing, and campaign messaging.
• Deploy and localise global campaign toolkits, manage media buying (TV, OOH, radio, digital) and oversee PR, influencer and content partnerships.
• Lead shopper marketing implementation, coordinate POSM tools, and align activation calendars with the Sales Director.
• Identify and develop local innovation opportunities, support central “big‑bet” launches and monitor competitive activity.
• Track brand KPIs, conduct competitor analysis, and report performance to Global/CoE.
• Collaborate cross‑functionally with sales, operations, R&D, finance and central teams, managing the local marketing budget and ROI.
• Ensure governance, budget adherence and disciplined tracking of campaigns and activations.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field.
• Minimum 5 years of experience in marketing, preferably within FMCG or consumer‑goods environments.
• Proven ability to translate global strategies into local execution and to work with cross‑functional teams.

Required skills