Performance Marketing Specialist (Arabic/English)

About the role

A fully remote Performance Marketing Specialist is sought, fluent in Arabic and English, to set up, manage and optimise Google Ads campaigns with a good understanding of SEO. The role suits someone organised, proactive and confident managing campaigns independently to deliver strong results for clients.

Key responsibilities

• Develop and run Facebook, Google Ads and social ad strategies, optimising performance across client portfolios
• Manage monthly paid advertising budgets to maximise ROI and client satisfaction
• Explore new media channels and help shape media plans for wider reach
• Research audiences to define precise segmentation and targeting
• Set up tracking and analytics, then report on performance and recommend improvements
• Work with creative teams on high-converting ads, write ad copy, research keywords and link organic and paid search
• Keep up with platform updates and best practices, and adapt strategies accordingly

Required profile

• 3+ years of hands-on digital marketing experience focused on paid media
• Fluent Arabic and English, with excellent written and verbal communication
• Strong analytical and reporting skills, able to turn data into actionable insights
• Project management and organisational skills, meeting deadlines in a fast-paced environment

Required skills

• Google Ads, Facebook Business Manager and analytics tools
• SEO and knowledge of digital marketing channels
• Google Analytics, Google Tag Manager, Google Data Studio, Tableau, Google Optimize, Hotjar and HubSpot
• CRM systems, preferably HubSpot and Intercom
• Understanding of product-led marketing funnels and lead lifecycle