Social Media Marketing Specialist

About the role

We are looking for a Social Media Marketing Specialist to join Bridgestone International UK’s advisory team in Damascus. This full‑time, hybrid position will drive brand awareness and audience engagement across multiple social platforms, translating complex advisory work into clear digital content.

Key responsibilities

• Plan, create, schedule and publish content on various social media channels.
• Maintain and update social media calendars in coordination with internal teams.
• Monitor channel activity, respond to audience interactions promptly and professionally.
• Collaborate with marketing and advisory colleagues to turn policy‑focused material into accessible posts.
• Analyse performance metrics using social media analytics tools and adjust campaigns based on data‑driven insights.

Required profile

• Strong background in Social Media and Digital Marketing, with proven experience managing multi‑platform campaigns.
• Excellent written communication skills, able to simplify complex topics.
• Experience working in a hybrid environment and handling multiple priorities.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent practical experience.

Required skills

• Social Media Marketing
• Digital Marketing
• Content Creation for social platforms
• Basic data analysis and use of social media analytics tools